September 3, 2025Local Artists, New Music, New Music Video, New Single, News, Press Release Comments (0)

PRIME CIRCLE – NEW SINGLE ‘CALLING ON ANGELS’

© Picture credits: Daniel Craig Johnson (DCJ Art Studio Photography).

PRIME CIRCLE RELEASES NEW SINGLE “CALLING ON ANGELS” DURING RECOVERY MONTH

South African rock band Prime Circle unveils their new single, Calling on Angels, together with an accompanying music video on 12th September. The release coincides with Recovery Month, a time dedicated to resilience and second chances—an idea central to the song’s message.

Vocalist Gavin Edwards described the single as a reflection on struggle, renewal, and the people who walk with us through difficult seasons. “I’ve learned that failure isn’t the end—it’s the roadmap to who you’re meant to become. This song is for anyone who’s ever felt broken but kept fighting.”

The urgency of Prime Circle’s message is underscored by the SANCA 2023–2024 Statistical Report of Treatment Statistics, prepared by Prof. Wim Roestenburg (Afri.Yze Consult), the South African National Council on Alcohol and Drug Abuse – Just over 10,000 South Africans entered treatment in 2024, a fraction of those who need help. Six men receive treatment for every woman, showing that addiction remains gender specific, and many women never make it to treatment. In contrast, 16-year-olds now make up the single largest age group in care, signalling that the youth are the primary victims of alcohol and drug addiction. The trend is that victims become younger with children as young as 8-year-olds requiring treatment. With over 40% of patients unemployed for more than six months, the data paints a sobering picture of addiction’s grip on South Africa’s most vulnerable.

Edwards, who celebrated ten years of sobriety in August 2025, carries the song as part of his own recovery journey. His bandmate, drummer Dale Schnettler, recently marked one year sober—a milestone he admits no one thought he could reach.

“One of the most important things I’ve learned in my journey with sobriety is the power of speaking out. When you verbalise your struggles, two things happen: your own mind finally accepts the reality that you’re in trouble, and your loved ones see it too.” says Edwards. “That moment of honesty is the turning point. For me, standing up and saying, ‘I am an alcoholic, I need help,’ was the first real step to change. From there, everything became lighter, because I wasn’t carrying it alone anymore.” 

To honour their shared transformation, both musicians had angel wings tattooed as a permanent reminder of the lives they’ve fought for. Tattoos, by their very nature, cannot be erased easily, and for Edwards and Schnettler, the ink is more than art: it is a declaration of survival, a visible testament to choosing hope each day.

The music video, filmed in striking landscapes, mirrors this journey of awakening and redemption. The track itself captures Prime Circle’s trademark energy while opening new ground, balancing their soon to be celebrated 25-year legacy (16 Dec ‘05) with a renewed sense of honesty and purpose.

By aligning the release with Recovery Month observed in numerous countries, Prime Circle hopes to contribute to broader conversations around mental health and addiction recovery, sharing a message that is both personal and universal.

Calling on Angels is available now on all major streaming platforms as track six on their album The World We Know. The official music video will premiere on Friday 12 September 2025 on the band’s YouTube channel.

Prime Circle Bio 2025

Multi-platinum, South African-born rock band Prime Circle are celebrating 25 years on 16 December and currently touring with their eighth studio-album, The World We Know. Over the years, they have earned multiple South African Music Awards (SAMAs), and most recently took home the 2025 Afri-Indie Award for Best Rock Album. The same album is also nominated for Best Rock Album of the Year at the SAMAs, with winners to be announced in November 2025.

Since their formation in 2000, Prime Circle has delivered multi-platinum sales, chart-topping singles, and sold-out tours across South Africa. The band originated in the small mining town of Witbank, now officially known as eMalahleni (“place of coal” in Zulu). Along the way, they’ve shared stages with legends such as Metallica, Seether, Live, and Collective Soul, and ignited audiences at the historic 46664 Nelson Mandela concerts — twice.

Closer to home, The World We Know has received overwhelming support from South African radio — with more than 35 commercial and community stations across the country playlisting their music. The band continues to perform at corporate events, major festivals, and media engagements, and remain deeply grateful for the unwavering support from fans, radio, and industry partners alike.

Prime Circle are: Gavin Edwards (vocals, guitar), Marco Gomes (founder, bass), Dirk Bisschoff (guitar), Dale Schnettler (drums), and Neil Breytenbach (keyboard).

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