Photo Credit – Stageworx Media
Zinah releases the cinematic music video for her soulful single “we know”.
South African singer-songwriter Zinah unveils the official music video for her deeply moving single “we know”. Known for her heartfelt lyrics and unmistakable vocal presence, Zinah delivers a striking visual companion that amplifies the raw honesty of the track.
“we know” is a song about the delicate space between staying and letting go, when two people know a relationship has reached its end, yet neither finds the strength to walk away. With haunting melodies and aching vulnerability, Zinah captures the bittersweet human truth of holding on to something familiar, even when it no longer serves us.
The music video takes that emotion a step further, stripping away the idea of a neat, linear storyline. Instead, it embraces the fragmented, often chaotic way we process moments of conflict and betrayal.
”With ‘we know’, I wanted to capture something that feels truer than a scripted narrative: the messy, unpredictable way life actually unfolds,” says Zinah. “It’s about a moment when action collides with reaction in real time – calm and chaos, anger and silence, frustration and restraint, all happening at once. Sometimes silence becomes the loudest response.”
Visually, the video mirrors this inner storm. Through fractured memories, blurred emotions, and unfiltered glimpses of Zinah’s performance, the piece refuses easy answers, echoing the song’s message of heartbreak, release, and eventual self-acceptance.
Video Credits
● Production Company: Stageworx Media
● DOP: Ryan Fuhr
● Editor: Matthew Marinus
● Production Assistant: Vuyani Vezi
● Wardrobe: The Fix ZA
● Styling Assistant: HDBH Creative Spaces
● Makeup: Zinah Rose (Pty) Ltd
The single “we know” follows Zinah’s celebrated 2023 debut album Tulipa, which blended her South African roots with global influences and garnered international recognition. This new release marks another bold chapter in her journey, one that embraces vulnerability while stepping toward healing and closure.
Fans can watch the “we know” music video now on Zinah’s official YouTube channel and stream the single across all major platforms.
Follow Zinah:
YouTube: https://www.youtube.com/channel/UCwzPkre_ZYvaoOu0-_sC34g
Instagram: @zinahrose_
TikTok: @zinahrosee_
Facebook: @Zinahrose
ABOUT ZINAH
Zinah is a singer, songwriter, actress, and media personality from Johannesburg, South Africa. Her performance career began at just seven years old, eventually leading to major roles in productions like The Whitney Houston Tribute Show, Born To Perform, and the eTV series Ubuntu Seriously. In 2021, she signed with David Gresham Records, scored a number-one single (#GOOD), and released her debut EP Rose Garden. Her 2023 debut album Tulipa further cemented her place on the global stage. A creative force both on screen and in the studio, Zinah continues to captivate with music that resonates on a deeply human level.